College athletics at Bowie State University features revenue-generating sports that are advertised for the department. Football and basketball are the two sports teams that are primarily highlighted and showcased. Public advertising promotions for both sports include: season calendars, constant game coverage, photographer at home and away games, immediate website updates, and a banner at the Bowie Town Center. The other sports teams get public advertising promotions by an email blast to the campus, advertising on the University calendar, and possibly a photographer at home competitions. The concept for my senior thesis is to enhance the advertising and inclusivity of college athletics here at Bowie State University with a new logo, signage, magazine, mobile app, and website design for all University sports teams. By making these enhancements for the department, it will help increase potential recruits for the smaller sports as well as the larger sports. Which will also have the potential to help generate revenue for the department with potential sponsors and more alumni donations.